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STRATEGIC AND OPERATIONAL PLANNING

Strategic and proper business planning is a company’s answer to the problems which are created from the instability of the environment in which it operates. In modern business environment, companies need to face a variety of difficulties, such as the lack of sufficient funds and reduced liquidity, elements that make their financial management quite difficult.

Under these circumstances, each company must combine and exploit effectively the available resources, in such a way, in order to transform the "threats" of the environment into "growth opportunities" and through them to boost the "strengths" that it has, controlling and correcting, at the same time, every “weakness”.

Through Strategic Planning, companies, having identified their exact position "today", set long-term goals and devise implementation plans for these goals, having the capability of a continuous adjustment of the these plans, depending on the conditions prevailing in the environment of operation.

“SYNERGASIA Ltd.” having the appropriate technical knowledge, as well as the capacity to investigative the variables of business environment in which its customers operate can contribute to their efficient strategic planning and help them to meet their business goals by improving through alternatives proposals, both their business activities/services, as well as other elements, such as their:

  • organizational structure
  • human resources
  • functions and
  • infrastructure

“SYNERGASIA Ltd.”, as part of these services can undertake:

  • Development of Business Plans
  • Preparation of Marketing Plans
  • Planning and Implementation of Market Research
  • Preparation of Contingency Plans
  • Crisis Management
  • Benchmarking Studies

Specialized and qualified executives of the company undertake, in cooperation with company’s customers, to explore the needs of each company-customer, and mapping its objectives (short and long) and then proceed to analyze variables of the internal and external environment in order to define, based on the current situation, but also the appropriate future projections of the variables change, the necessary business actions lines needed to achieve the strategic objectives.

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