07-10th February 2014
9th HORECA Exhibition & Trade Show
“SYNERGASIA Ltd.” Participated in the 9th International Exhibition of Hotel – Restaurant & Café Industry (HO.RE.CA), which take place Friday, 9th February with the participation of 525 companies in Metropolitan Expo Athens.
Within the Exhibition there was commitment of all institutions of Tourism and Catering Industry, Ministry of Tourism, Hellenic Chamber of Hotels, the Association of Greek Tourist Enterprises, the Chefs Club of Greece, the Association of Barmen Greece and SCAE Hellas, under the authority and responsibility of which took place parallel thematic events.
Two of the parallel events that distinguished among others were the event of SETE entitled "Gastronomy in Marketing of Greek Tourism" held Saturday, February 8th with great speakers, as well as the presentation of the "Greek Breakfast" by the Hellenic Chamber of Hotels. This year it was the turn of Crete, Macedonia, Thrace and Corfu to present their own version, utilizing local products.
Of particular interest among the events of the 9th Exhibition was the conference «Great ... Kouzina» which was the highlight of the 7th International Forum of Gastronomy. The event was the presentation of the international identity of Greek Gastronomy of the Chefs Club of Greece, in which representatives of the institutions and state bodies in tourism, academics and other representatives of the medical field highlighted the benefits of Greek food.
HORECA is the fastest growing exhibition in Greece, since after just nine years has increased dramatically all its sizes. HORECA is perhaps the only exhibition worldwide, where only 9 events managed to increase the exhibition size by 533%, while visitors increased by 283% and exhibitors from 146 (2006) increased to 525 in 2014 .
HORECA has now established itself as the only institutional report of Catering and Hotel Industries and is the most important trade forum that contributes significantly to the improvement and modernization of infrastructure of those industries in our country.
The 9th Exhibition maintained high standards, while through applying new improved recruitment practices of Greek and foreign visitors proved that properly organized and targeted reports can work as a growth opportunity and be one of the strongest antidotes to unfavorable times of the economy.
